The e-commerce industry is growing rapidly. With the goal of providing customers a convenient and secure platform, seamless transactions and delivery to their doorstep, e-commerce platform requires an efficient payment gateway which will increase customer loyalty and in turn sales and profit.
POS being the popular mode of payment collection, the main difference from the POS terminal is: in case of a payment gateway, the shopper may be sitting in a different city, state or a country altogether. Because of the distance and anonymity of the shopper, a payment gateway requires special encryption and verification technology. The E-commerce platform has it’s own shopping platform space online, these platforms are convenient for shoppers with several benefits attached, such as:
But for customers to have a seamless shopping experience, having an easy-to-navigate APIs (applications) are not enough. An e-commerce platform requires an efficient payment gateway to add to the safety of payments, leading to customer loyalty and increased profits.
Benefits of payment gateway
Getting a digital platform to accept the payments online can ultimately improve the overall performance of your business. Here are the benefits of implementing a payment gateway:
Payment Gateway as an important factor for Security of Payments
Since a payment gateway is such a crucial part of an e-commerce platform, it is imperative to understand it from the security aspect. Security, being the top-most benefit of a payment gateway, aids in lessening the intensity and frequency of credit card fraud within the e-commerce platform.
A payment gateway, as mentioned earlier, authenticates the cardholder/shopper so as to make a safe flow of payment from his/her account to the merchant/e-commerce platform’s account. This entire flow of payment is secured with the help of a payment gateway.
A payment gateway maintains security by following a protocol for the same and thus, data of the customer is encrypted in a safe manner.
There are some definite reasons, which make a payment gateway apt for the e-commerce platform:
Choosing a payment gateway for your business can be a really crucial task. The payment gateway needs to be reliable and should meet your business needs now and in the future. Many factors come into play while choosing a suitable payment gateway.
What can JNT offer you?
JNT Consultancy & Services offers you a modern, fast, highly secure payment gateway solution: PayPal Pro. With many benefits of PayPal Pro, we are confident to provide you the best payment solution for your E-Commerce sites.